Moral framing in health promotion: lessons from an Indonesian case study

An article by  Dr. Mark Nichter (SoA Professor Emeritus), and Dr. Priscilla Magrath “Moral framing in health promotion: lessons from an Indonesian case study” was published in Global Health Promotion. You can download the paper from this link: https://journals.sagepub.com/doi/full/10.1177/17579759221112559.

Abstract: In this article we illuminate the important, yet typically underreported, role played by moral framing in public health messaging. We present case studies from West Java, Indonesia to demonstrate how moral framing is used to motivate health volunteers and to promote behavior change in line with government health policies.